Standing in this technologically ahead world almost every sector is marching towards modernisation. With the enhancement of internet uses video conference has become quite popular .A video conference is a live, visual connection between two or more people residing in separate locations for the purpose of communication.
At its simplest, video conferencing provides transmission of static images and text between two locations. At its most sophisticated, it provides transmission of full-motion video images and high-quality audio between multiple locations. Here is some of reason that directly reveals that Video Boosts Conversions and Sales.
First things first
Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales. So better start crafting your exciting product videos now! Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Video gives good return on investment
Videos don’t have to be perfect. Low quality and poor design didn’t matter nearly as much. So it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!
Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. People come to you by providing them interesting and useful information.
Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Since Google now owns YouTube, there has been a significant increase on how much video affect your search engine rank. Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. And explore the world of interactive videos, to encourage actions even more.
Video Marketing Can Explain Everything
Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. Use animation that is very effective. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity. And they work.
Video Engages Even the Laziest Buyers
Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. This is one of the most important driving forces of video advertising.
Video Encourages Social Shares
Social networks also encourage video content with their new features. Facebook has launched 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers). Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope. And YouTube is the second most popular social network in the world.
Thus it can be said that video conference has really taken us into a whole new level of interaction, marketing that is not only beneficial for business but also the audience.